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Zona Zero, Embracing
a Lifestyle

Type of Project

UX/UI Challenge

Company

Zona Zero

Industry

Clothing & Outdoor Sports

Platform

E-commerce

My Role

UX/UI Designer

Timeline

48hs | May 2024

Approach

For this challenge, I aimed to redesign the purchase flow of the Zona Zero platform. Following the brief, I implemented changes to enhance both the user experience and the visual appeal.

My focus was on making the purchase process more intuitive and seamless, while also updating the design to be more attractive and consistent with the platform's identity

I implemented the Design Thinking methodology.

UX Research

The approach to this stage was based on information available online: the company's social media, current website, and competitors.

The research objective was to gather as much information as possible about Zona Zero's customers, the effectiveness of the website’s checkout flow, and potential usability improvements.

Research Insights

Customer Archetype
Customer Archetype

• Individuals with a good economic standing.

• Any gender, but primarily males.

• Aged 16 to 40 years.

• General characteristics: fresh, youthful, modern, sophisticated, sporty, and action-oriented.

• Interests: board and extreme sports, nature, and the outdoors.

• Individuals with a good economic standing.

• Any gender, but primarily males.

• Aged 16 to 40 years.

• General characteristics: fresh, youthful, modern, sophisticated, sporty, and action-oriented.

• Interests: board and extreme sports, nature, and the outdoors.

Benchmarking
Benchmarking

I analyzed the purchase flows of three direct competitors to conduct a comparative analysis that could reveal opportunities for improving the Zona Zero flow. In this regard, I identified some enhancements, for example: Add suggested products to the purchase once the user begins the checkout process.

I analyzed the purchase flows of three direct competitors to conduct a comparative analysis that could reveal opportunities for improving the Zona Zero flow. In this regard, I identified some enhancements, for example: Add suggested products to the purchase once the user begins the checkout process.

Heuristic Evaluation (UX Audit)

Structures

Structures

I found ways to improve visual organization and navigation, making the experience better and less mentally taxing. For example, replacing the dropdown boxes with tabs, cleaned up the visuals, and improved how slide photos are shown.

I found ways to improve visual organization and navigation, making the experience better and less mentally taxing. For example, replacing the dropdown boxes with tabs, cleaned up the visuals, and improved how slide photos are shown.

UX Writing

UX Writing

The website's voice and tone are inconsistent, swinging between formal and informal. I propose improving consistency by using an informal voice with a neutral tone, fitting the user profile.

The website's voice and tone are inconsistent, swinging between formal and informal. I propose improving consistency by using an informal voice with a neutral tone, fitting the user profile.

Revamp of the Look & Feel

Revamp of the Look & Feel

The current UI is functional and industry-aligned, but I suggested a new user-focused interface. The goal was to create a modern, friendly, and sophisticated design that feels fresh and cool.

The current UI is functional and industry-aligned, but I suggested a new user-focused interface. The goal was to create a modern, friendly, and sophisticated design that feels fresh and cool.

UI Design Process

• After the research phase, I created a moodboard to align with the brand identity and the user's personality, tastes, and interests.

• The following step, was to develop high-fidelity wireframes, aiming to balance functionality, efficiency, usability, and visual appeal.

• I designed a UI Kit encompassing all components, color palette, layout grid, spacing system, typography, and styles.

Final UI

The final step was to create a desktop prototype with micro-interactions, showcasing the new look along with the relevant interactions.

Prototype

Test the prototype by yourself

Let’s work together!

Have a project in mind? Get in touch with me.

Contactame

Trabajo remoto desde

Argentina hacia el mundo.

Términos y condiciones

|

Política de privacidad

|

© 2024 Rah Design

Zona Zero, Embracing
a Lifestyle

Type of Project

UX/UI Challenge

Industry

Clothing & Outdoor Sports

Company

Zona Zero

My Role

UX/UI Designer

Timeline

48hs | May 2024

Platform

E-commerce

Approach

The request for this project was to redesign the website for Capital Cars, a luxury transportation company from the UK. The main goal was to create a more modern, attractive, and user-friendly site that introduces the company and makes it easy for customers to schedule appointments

Research & Structure

I started the research stage by crafting a survey with the objective of fully understanding the needs and current common uses of the target audience. I also conducted desktop research to gather valuable information about the current regulations and statistics of digital wallets in the area. In this phase, I also created a benchmarking analysis of the main direct competitors.

Additionally, I performed a full heuristic analysis of the already developed MVP to identify features and elements that we could change, add, or remove for the next enhanced version.

Research Insights

Customer Archetype

• Individuals with a good economic standing.

• Any gender, but primarily males.

• Aged 16 to 40 years.

• General characteristics: fresh, youthful, modern, sophisticated, sporty, and action-oriented.

• Interests: board and extreme sports, nature, and the outdoors.

Benchmarking

I analyzed the purchase flows of three direct competitors to conduct a comparative analysis that could reveal opportunities for improving the Zona Zero flow. In this regard, I identified some enhancements, for example: Add suggested products to the purchase once the user begins the checkout process.

Heuristic Evaluation (UX Audit)

Structures

I found ways to improve visual organization and navigation, making the experience better and less mentally taxing. For example, replacing the dropdown boxes with tabs, cleaned up the visuals, and improved how slide photos are shown.

UX Writing

The website's voice and tone are inconsistent, swinging between formal and informal. I propose improving consistency by using an informal voice with a neutral tone, fitting the user profile.

Revamp of the Look & Feel

The current UI is functional and industry-aligned, but I suggested a new user-focused interface. The goal was to create a modern, friendly, and sophisticated design that feels fresh and cool.

UI Design Process

After the research phase, I created a moodboard to align with the brand identity and the user's personality, tastes, and interests.

The following step, was to develop high-fidelity wireframes, aiming to balance functionality, efficiency, usability, and visual appeal.

I designed a UI Kit encompassing all components, color palette, layout grid, spacing system, typography, and styles.

Final UI

The final step was to create a desktop prototype with micro-interactions, showcasing the new look along with the relevant interactions.

Prototype

Test the prototype by yourself

Let’s work together!

Have a project in mind? Get in touch with me.

Contactame

Trabajo remoto desde

Argentina hacia el mundo.

Términos y condiciones

|

Política de privacidad

|

© 2024 Rah Design

Trabajo remoto desde

Argentina hacia el mundo.

Términos y condiciones

|

Política de privacidad

|

© 2024 Rah Design