Capital Cars, Luxury Transportation
Client
Capital Cars
Industry
Luxury Transport
Platforms
Website
My Role
UX/UI Designer
Team
Posta Studio
Timeline
Dec 2023 - Jan 2024
Approach
The request for this project was to redesign the website for Capital Cars, a luxury transportation company from the UK. The main goal was to create a more modern, attractive, and user-friendly site that introduces the company and makes it easy for customers to schedule appointments
Research &
Structure
I started this project with thorough research and analysis of competitors. This helped me develop a new Architecture of Information for the website. This groundwork allowed me to define clear, intuitive wireframes that would enhance user experience and streamline the appointment scheduling process.
Style Guide
Before the website redesign, a fresh, elegant, and classical branding was developed for Capital Cars. My task was to adapt this new branding to the web design, ensuring it was aligned with the updated look. I defined the typefaces and color palette to be used in the new UI, focusing on a minimalistic design to maintain a clean and sophisticated aesthetic.
Final UI & Responsiveness
I then applied the Style Guide to the UI Kit, ensuring a cohesive and consistent look across all pages of the website. I also took care to ensure well-performing responsiveness in terms of design. This approach maintained the new branding's integrity while providing a seamless and unified user experience.
Capital Cars, Luxury Transportation
Client
Capital Cars
Industry
Luxury Transport
Platform
Website
My Role
UX/UI Designer
Team
Posta Studio
Timeline
Dec 2023 - Jan 2024
Approach
The request for this project was to redesign the website for Capital Cars, a luxury transportation company from the UK. The main goal was to create a more modern, attractive, and user-friendly site that introduces the company and makes it easy for customers to schedule appointments
Research &
Structure
I started the research stage by crafting a survey with the objective of fully understanding the needs and current common uses of the target audience. I also conducted desktop research to gather valuable information about the current regulations and statistics of digital wallets in the area. In this phase, I also created a benchmarking analysis of the main direct competitors.
Additionally, I performed a full heuristic analysis of the already developed MVP to identify features and elements that we could change, add, or remove for the next enhanced version.
Style Guide
I started the research stage by crafting a survey with the objective of fully understanding the needs and current common uses of the target audience. I also conducted desktop research to gather valuable information about the current regulations and statistics of digital wallets in the area. In this phase, I also created a benchmarking analysis of the main direct competitors.
Additionally, I performed a full heuristic analysis of the already developed MVP to identify features and elements that we could change, add, or remove for the next enhanced version.
Final UI & Responsiveness
I then applied the Style Guide to the UI Kit, ensuring a cohesive and consistent look across all pages of the website. I also took care to ensure well-performing responsiveness in terms of design.
This approach maintained the new branding's integrity while providing a seamless and unified user experience.
